Radtech specialise in supplying heavy duty anti-freeze to leading Automotive outlet stores around the country. The packaging design had to be bold in order to sit on shelf along side its competition. Each product label in the range is colour coded to match the products manufactured heat range, making for easy selection for customers.
Radtech sits in the space between normal consumer requirements and heavy duty trade use, requiring a more informative industrial feel than a traditional retail look. We accomplished this by taking the colour out of the imagery which was then overlaid on the product range colour each particular product uses. Fonts are traditional sans serif for easy reading of technical details.