Leading Edge Communications, Telecom’s largest independent dealer, needed a major branding overhaul, as the old brand was old and stale. Leveraging the colour palette of the Telecom rebrand, the stylised LE come together based on the keys of a cell phone keypad. It was only fitting since Leading Edge dealt with communication hardware. The marque and text lock up is versatile and can change out depending on its application. You need to be able to maximise brand visibility across all media, and this brand does just that for Leading Edge.
We rolled the new brand out across all usual office supplies, in-store point-of-sale and signage, press advertising etc.
- Brand Identity
- Logo Design
- Publication Design