Packaging Design for your product sets you apart from your competition in the market place. If you sit on shelf along side your direction competition, you must be head and shoulders above in appearance. Consumers still judge a book by its cover, so to speak, so with this in mind, the packaging must be eye catching and engaging enough for consumers to want to pick up your product for closer inspection.
The Autohaus Car Care range, sold through the retail battle ground that is The Warehouse, is a prime example of product packaging that is eye-catching, and 100% engaging. You can’t help but pick them up, look over the imagery, and read the product description. Bright colours reproduced using the latest printing techniques and materials (i.e the aerosol cans) make the complete range something we are extremely proud of.
- Product Design